A Creative Event Series for Photographers, Models, and Artists

MUSE

MUSE is a premier pop-up creative event series built to connect and elevate the creative community through collaboration, production-level environments, and curated editorial experiences. Founded by photographer and creative director Irelynd Williams, MUSE gives creatives of all levels access to fully produced sets, professional lighting, and opportunities to expand portfolios, networks, and creative vision.

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ABOUT MUSE

MUSE was born from the belief that creativity thrives when barriers are removed. Since 2020, we’ve united hundreds of photographers, models, videographers, stylists, and industry professionals from across the Midwest and beyond to create meaningful work together. Each event is thoughtfully themed and produced at a high editorial standard, complete with custom set design, wardrobe partnerships, and brand activations that inspire and empower.

We exist to make high-level creative production more accessible. Many creatives face financial and logistical challenges that limit their opportunities. MUSE removes these barriers by handling all pre-production—from concept and theme development to set fabrication, installation, and event coordination—so attendees can focus on what matters most: creating, connecting, and growing.

THE NEXT EVENT

Stay tuned for the announcement of our 2026 event dates.

At each MUSE event, attendees enjoy:

  • Fully curated editorial sets and production environments

  • Access to wardrobe partners and styled looks

  • On-site brand experiences

  • Opportunities for creative collaboration and portfolio building

Follow us on Instagram for updates and event announcements.

Are you interested in partnering with MUSE for future events?

We work with venues, camera and gear brands, elevated wardrobe brands and designers for all our events. Let’s get in touch and see where you might fit in.

Get in Touch

Previous Events

  • MUSE I

    October 23rd 2021

  • MUSE II

    April 10th 2022

  • MUSE III

    May 29th 2022

  • MUSE IV

    November 19th 2022

  • MUSE V

    June 4th 2023

  • MUSE VI

    December 2nd 2023

  • MUSE VII

    November 17th 2024

  • MUSE VIII

    January 25th 2025

  • MUSE IX

    MUSE IX

    May 10th 2025

  • MUSE X

    October 11th 2025

  • "The modeling industry often felt like a world built for those who already have access. From personal experience, models tend to face high costs for portfolio development. Being someone who travels from out of town to do shoots, and not always getting the results I wanted or even having the resources to execute a vision properly, was so overwhelming when I first started. Many talented individuals are shut out before even getting the chance to start due to inaccessibility. Muse offered a space where all of the resources I needed to not only develop my portfolio, but also be able to connect with others and grow my confidence, were provided! Attending an event like this made all the difference in not only my career but how I saw myself as a model."

    Emina, Model

  • "I love that I was able to find you guys and am able to attend your events. It's truly changed me as a model and a human being. It's so much fun!!"

    Victoria, Model

PREVIOUS PARTNERS

National Camera Exchange

Sony

Fujifilm

Prohibition Foshay

Glass House MN

Studio 1414

FAQ

  • MUSE is for anyone who identifies as a creative—photographers, models, videographers, stylists, and more. All experience levels are welcome.

  • Creatives can connect before or during the event to collaborate. Many attendees network onsite and form partnerships in real time.

  • Yes. Sets are pre-built for event use. Attendees may create with them freely, provided respect for shared use.

  • Models are not pre-booked; attendees may arrange their own collaborations or meet models onsite who choose to attend.

  • Every attendee—including photographers, models, and creatives must have a ticket to attend.

  • Your ticket gives full access to the event, sets, installations, gear partners, wardrobe partners and venue for the duration.

    MUSE provides an opportunity to create with large-scale concepts at a fraction of traditional production costs.

  • Come ready to connect, collaborate, and create. Photographers should bring gear ready to shoot, and models should prepare their looks ahead of time.

  • Photographers are responsible for obtaining model consent and any necessary release forms. MUSE encourages respectful, safe, and empowering environments for all creatives.