SS27
A custom, curated campaign.
My SS27 campaign is for the modern-day princesses. The women who may physically be in the Midwest but mentally, are roaming the halls of their European estates. The women who have silk robes hanging by their showers and antique mirrors on their vanities. For her, beauty is not reserved for special occasions. It is woven into the rituals of everyday life, an intimate expression of self-devotion and a quiet insistence on the life she knows she is meant to lead.
This campaign will center a world where these women roam, fully in their power and without any limitation to their name. Every space catered to their desire. Every detail romantic in nature.
Yet, everything sweet is also sour. Rules broken. A scandal without a care to conceal. This woman lives to fear nothing and indulge in everything.
Here’s what is included
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Each model will be fully styled with 1+ looks. There will be a fitting scheduled prior to the campaign date where you will meet with Irelynd to explore look options.
Irelynd has hand-selected pieces from Paris and rare antique items that will be featured amongst the wardrobe selection.
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Hair and makeup services by Livia Havens are available via add-on for:
$150 Makeup
$100 Hair Styling
$200 Makeup & Hair Styling
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A full day shoot at Irelynd’s favorite hidden-gem venue in Minnesota. A historic and preserved estate that will act as our playground to create.
This estate was built in 1898 with each room of its 4 floors carefully preserved. Floral wallpaper, vintage bathrooms, stunning decor and furniture you won’t find anywhere else. An antique-lovers dream.
Each model will individually shoot with Irelynd, as well as work alongside the other models.
This environment is here for us to create — open and with space to be curious, explore and express.
Irelynd encourages collaborative creation in addition to the intentional shot-list that will be produced for the campaign.
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15 images (minimum)
Color-graded and retouched
Delivered via a private, online gallery within 3 weeks of the campaign.
iPhone content and video can be expected alongside the final deliverables.
What are Irelynd’s brand campaigns?
Irelynd creates brand campaigns that coincide with the seasons (Spring/Summer and Fall/Winter). Each campaign is produced with its own creative direction, story, styling and unique environments.
A fully curated world that you have the invitation of stepping into.
For models, this offers your portfolio a one-time-opportunity to receive images that reflect this curated world, at a discounted rate from Irelynd’s standard day-rate. (Discounted as to allow more accessible opportunities for you to create.)
get inspired
Our campaign will be shot in the same venue as Daphne Jane’s album promo shoot.
(Shot by Irelynd in 2025.)
Past Campaigns
Our Team
Irelynd Williams
Photographer
Hair & Makeup
Livia Havens
Be A Part of the Creation
There are 3 spots open for models or individuals that want to be a part of SS27.
Your application does not guarantee a spot in the campaign. A retainer and signed contract is due once your application has been accepted.
Once accepted, you will receive access to the full creative deck, location details and production schedule.
Campaign Details
$625 investment, 30% retainer due at booking
November 17th 2027 production date
15 minimum images delivered
1+ fully styled looks
Individual fitting scheduled prior to the production date
Full access to venue {Please note: the venue is a 1.5 hour drive from Minneapolis. Please ensure you have access to reliable transportation.}
Hair and makeup Services {$150 makeup, $100 hair, $200 makeup and hair}